bloody brilliant

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4 days ago, GQ published a piece on climbing and couture clothing. In it, they have a feature of famous male rock climbers alongside an equal number of women who they admit are auxiliary objects: “we took three premier climbers and a couple of cute friends weekend warrioring”

Yesterday, Outdoor Research responded with a perfectly inverted rebuttal, recreating the entire GQ article in its inverse: “we took three A-number-1 climbers and some adorable friends out for a weekend jaunt where all the far-out cool kids go—Vantage.”

http://blog.thedyrt.com/camp/week-gq-published-sexist-climbing-piece-outdoor-research-stepped-perfect-response/

 

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bloody brilliant

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